Kings of BBQ

1x02 Making the Rubs, Selling the Dream

Air Date: 2023-08-19

Runtime: 42 minutes

Overview: Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots. A trip to the golf course yields some iconic and hilarious brand messaging.